![]() Toy sales tend to move in tandem with the box office so Hasbro will be watching the performance of Sony’s ‘The Amazing Spider Man’ very closely when it opens on July 3.$22.2 million (United States and Canada) The bigger question for Hasbro, Conder says, is how well Spider Man toys sell, and how much they, along with Avengers toys, can offset the decline from last year’s massive Transformers sales. ![]() And even though the movie disappointed, the Battleship brand still works well for Hasbro’s Lego competitor, KRE-O blocks. Wells Fargoanalyst Tim Conder says that Battleship’s disappointing performance won’t impact Hasbro too much this summer because he wasn’t expecting it to have that much of a lift on toy sales. (It cost a reported $209 million, plus tens of millions more for marketing and only grossed $298 million worldwide). Joe movie, based on a Hasbro toy of course, which was scheduled for this summer, has been delayed until next March.Īnd then there’s the fact that Battleship, also based on a Hasbro toy, fell far short of expectations at the box office. It faces incredibly tough comparisons to last year’s massive toy sales driven by the huge Transformers sequel and is struggling to stabilize its weak games and puzzles business. Hasbro has its share of challenges - its stock down about 20 percent over the past 12 months. A close second is “Spider Man,” which Sony is releasing ahead of July 4, and Hasbro also has those licensing rights. (Pixar’s “Toy Story,” which is entirely about toys, is about as ‘toyetic’ as it gets.) The most “toyetic” film of the summer, is Avengers, which Hasbro is licensing, giving Hasbro higher expectations for summer toys than Mattel. Toy industry analysts use the term “toyetic” to describe how much films will drive toy sales.
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